Amitabh Bachchan & Priyanka Chopra: New Ambassadors of Incredible India
After Amir Khan’s comment on “intolerance”, everything seems to loose from his pocket and now, Amitabh Bachchan & Priyanka Chopra is all set to replace Aamir Khan as the brand ambassadors of Incredible India campaign run by the Tourism Ministry of India.Though Union Tourism Minister Mahesh Sharma said, “Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir.”
Aamir Khan was quick enough to issue a statement regarding the government’s decision, he stated, “It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”
The government is directly appointing the brand ambassadors for the first time. Both the actors will be appointed for 3 years and will not charge any amount for the endorsement. A source said, “Amitabh Bachchan was the first choice of the ministry for the job.” The official announcement will be made after January 26.
Hope we will see Big B and Piggy Chops soon!